Every year I take a target of reading at least 12 books a year ( 1 a month ) and splurge on books at the Chennai book fair and I fail most of the time. This year was no different but I was more firm on meeting the target. The first book was on Minimalistic approach to life - Book Titled “ Less Mess Less Stress “ by Zoe Mckey. Second book I just finished this week is on Growth Hacker Marketing by Ryan Holiday.
As the title says the book is about Growth Hacking explained in a simple language and is light on the reader but with very useful and relevant information.
For any founder, entrepreneur, or anyone looking to start their own venture I would recommend this book. Fairly quick read but some important topics are covered
The book throws light into the following topics
- Product Market Fit and how to do some actions early enough that gives an idea if the Product will be accepted
- Minimum Viable Product and why it’s critical to build a MVP and some simple steps around it. MVP is a very critical element of any Business Venture. Without burning too much cash , we shld build the MVP and test the product or service and depending on the results we can scale or pivot
- Growth Hacking and how it’s different from Traditional marketing . Growth hacking is the main buzz around startups. If we can get that growth engine started then it becomes much simple for the venture to scale and sustain.
- Growth Hacker Mindset - The author also talks about how Growth Hacking is very critical to the venture and instead of treating as a separate function , build features into the product that will help the growth hacking process and start the marketing process right from early days of building the product rather wait for the finished product. Throws limelight into the different means of acquiring early u users for the product and how it builds clarity by getting real life feedback and thereby helping add delete modify features or even pivot based on market feedback. All this is done by using very little marketing budget
- Metrics and Analytics - the book emphasizes on not chasing vanity metrics but focus on real meaningful metrics which actually adds value to business and also deep dive into each of process which brings customers to the product and also the steps needed to retain them .
The book is very small under 100 pages but a good read for someone who’s is starting up or trying to do different things to acquire customers. It’s definitely not a one time read you can keep coming back the lessons and tips the author has shared, as each tip, insight and lesson has something to takeaway and will definitely spark a change in the readers mind.
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